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The analysis uses the same methodology PE firms and business brokers use: comparable-transaction multiples on SDE or EBITDA, cross-checked against a revenue multiple, and adjusted for the risk factors the document reveals. Every valuation is an estimate with a range and a confidence level — not an appraisal, and not the final word. We show you the figures we extracted so you can correct anything the document left ambiguous. For larger transactions, supplement this with a professional advisor.

Not at all — it was built for you. Every analysis comes with plain-English explanations, not just numbers. We define each term, explain what every metric means for your decision, and highlight what to look at first. The Buyer Readiness Assessment is designed specifically for people who haven't bought a business before, and the ebooks and videos here cover the rest of the journey.

Any Main Street or lower-middle-market business. We're optimized for businesses with $500K–$10M in revenue across virtually every industry — HVAC, e-commerce, SaaS, laundromats, restaurants, professional services, manufacturing, healthcare practices, and more — and the analysis accounts for what makes each one different, like seasonal revenue in landscaping or the recurring-revenue premium in SaaS.

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